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  • Use Code YAY100 For Additional Rs 100 Off
Home/Our Story
Why we exist
FAMILY-OWNED · KATTOOR, THRISSUR

Why we exist

A small kitchen, an old recipe book, and a belief that India deserved better charcuterie.

It started with a question nobody could answer well.
THE BEGINNING

It started with a question nobody could answer well.

“Where do you get good charcuterie in India?” No one had a great answer. So Joseph & Freddy set out to build one — trained in France, tested in a home kitchen in Kattoor, and refused to cut a single corner.

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Joseph & FreddyFounders & Cousins, Craft Meat & Co.
OUR JOURNEY

How we got here

BEFORE YEAR ONE

Training in France

Under the Guidance of our Mentor & Investor ,Virot Guy, we completed months of intensive charcuterie training at a culinary university in France — the foundation everything since has been built on.

YEAR ONE

A Kitchen Experiment

First batches of smoked sausage and dry-aged salami, made for friends and family in Kattoor before a single product ever had a label.

YEAR TWO

Farm & Government-Authorised Slaughterhouse Partnership

Moved from market-bought meat to direct relationships with small pork, chicken and buffalo farms, and formalised sourcing through a Government-authorised slaughterhouse.

YEAR THREE

FSSAI Certified Facility

Outgrew the home kitchen. Built a dedicated, certified production facility — without changing a single recipe.

TODAY

Shipping Pan-India

Cold-chain delivery to Kochi, Thrissur, Bangalore, Mumbai, Delhi and beyond — 63 products, one standard.

How we got here
WHAT WE STAND FOR

Our values

01

Small Batch, Always

We cap batch sizes on purpose. Quality drops the moment you scale past what hands can properly tend to.

02

Traceable Sourcing

Every cut can be traced back to the farm it came from. No anonymous supply chains.

03

No Shortcuts on Cure Time

If a recipe calls for 30 days of dry-aging, it gets 30 days — even when that's slower and more expensive.

HOW IT'S MADE

From farm to your fridge

Four steps. No shortcuts. Every batch traceable back to the farm it came from.

Sourced Regionally
STEP 01

Sourced Regionally

Pork, chicken & buffalo from small family farms across Kerala & Tamil Nadu.

Hand-Cured
STEP 02

Hand-Cured

Traditional European curing & smoking techniques, no shortcuts taken.

Lab Tested
STEP 03

Lab Tested

Every batch checked for quality & safety before it's packed.

Cold-Chain Shipped
STEP 04

Cold-Chain Shipped

Packed fresh and shipped chilled — at your door within 24–48 hrs.

If we wouldn't serve it to our own family, it doesn't leave the kitchen.
THE STANDARD

If we wouldn't serve it to our own family, it doesn't leave the kitchen.

No fillers, no preservative overload, no shortcuts. Just meat, salt, time and technique — the way charcuterie has been made for centuries.

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TASTE THE STORY

Try What We're Talking About

The best way to understand the craft is to taste it. Start with our Starter Sampler if it's your first time.

Try What We're Talking About

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Artisanal Smoked Pork Sausage 250g

Rs. 484

Breakfast Sausage Patties 320g (4 patties)

Rs. 385

French Garlic Pork Sausage 250g

Rs. 494

Guanciale - Dry Cured Pork Jowl 200g

Rs. 599

Italian Pork Sausage 250g

Rs. 494

Pastrami Slices from Buffalo Brisket 150g

Rs. 599

Pulled Pork with Bbq Sauce 200g

Rs. 655

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Wishlist

Artisanal Smoked Pork Sausage 250g

Rs. 484

Breakfast Sausage Patties 320g (4 patties)

Rs. 385

French Garlic Pork Sausage 250g

Rs. 494

Guanciale - Dry Cured Pork Jowl 200g

Rs. 599

Italian Pork Sausage 250g

Rs. 494

Pastrami Slices from Buffalo Brisket 150g

Rs. 599

Pulled Pork with Bbq Sauce 200g

Rs. 655

Recently Viewed

Artisanal Smoked Pork Sausage 250g

Rs. 484

Breakfast Sausage Patties 320g (4 patties)

Rs. 385

French Garlic Pork Sausage 250g

Rs. 494

Guanciale - Dry Cured Pork Jowl 200g

Rs. 599

Italian Pork Sausage 250g

Rs. 494

Pastrami Slices from Buffalo Brisket 150g

Rs. 599

Pulled Pork with Bbq Sauce 200g

Rs. 655

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